During the ICC Women’s Cricket World Cup 2025, Indian fans are engaging with matches on both television and mobile platforms at record levels, reflecting surging interest and evolving consumption habits���.

TV vs Mobile Viewership Trends

Matches are being broadcast live on Star Sports TV channels (linear TV) as well as streamed via the JioHotstar app and website (mobile and digital), enabling widespread access to the tournament across India����.

For marquee India games, especially high-profile fixtures like India vs Pakistan, TV ad rates have risen 25–40% compared to the previous Women’s World Cup in 2022, highlighting persistent demand on traditional television��.

Digital (mobile) streaming is experiencing explosive growth, with cost-per-mille (CPM) rates for OTT advertising rising 30–50% and big-screen connected TV (CTV) rates up 40–60%, indicating significant consumption via JioHotstar and other streaming devices�.

The first match of the 2025 Women’s Premier League (WPL), also referenced as a benchmark for women’s cricket viewership, saw 30 million live TV viewers and a total reach nearing 300 million, with digital engagement per user often exceeding 50 minutes per match�.

Key Consumption Patterns

Urban and younger audiences are increasingly shifting toward mobile and streaming platforms for live sports, driven by convenience and personalization features offered by JioHotstar��.

National-language and regional-language TV broadcasts remain popular, especially among families and rural viewers, ensuring traditional TV retains a strong base��.

Women’s cricket’s overall exposure on both TV and digital platforms is at an all-time high, with the ICC and broadcasters delivering simultaneous multi-language coverage to cater to India’s linguistic diversity���.

Summary

Preferences

Overall Impact The 2025 ICC Women’s World Cup is achieving historic media reach in India by leveraging both television and mobile/digital platforms, with each channel seeing significant growth and investment. Mobile streaming, especially, is driving new engagement among younger and more diverse audiences, while TV continues to maintain dominance for marquee matches and broad family viewing���.