
Here’s a brief 30-day social media content strategy for promoting a Personal Finance Coaching Service on Instagram & LinkedIn
👇—🎯 Goal Build authority, educate followers on financial literacy, and convert them into coaching clients.—
📆 30-Day Content Plan (Weekly Focus)
Week 1 – Introduction & AwarenessIntroduce yourself and your mission Share your story and why you became a finance coach Post: “5 common money mistakes professionals make”CTA: Invite followers to comment their biggest money struggle
Week 2 – Education & Value Share simple budgeting, saving, and debt-management tips Post: “50/30/20 Rule Explained” or “Good vs Bad Debt”Short Reels: Money myths bustedEncourage engagement with polls and Q&As
Week 3 – Trust & Engagement. Share client success stories/testimonials Post behind-the-scenes or “Day in the life of a money coach”Write a LinkedIn article on financial literacy importance. Host a live Q&A or webinar teaser
Week 4 – Promotion & Conversion Showcase your coaching packages and benefits Post: “What you’ll gain from my 1:1 Money Coaching Program”Share limited-time offer or free consultation CTA End month with recap: “Top 5 lessons you learned this month”—
💡 Content Mix40% Educational25% Personal/Storytelling20% Promotional15% Engagement (polls, tips, Q&A)—
📊 Platforms Instagram: Reels, carousels, stories, polls. LinkedIn: Thought-leadership posts, client case studies, articles—
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