Ramadan sales tend to go up for both Muslims and non-Muslims, but for different reasons:

For Muslims:

• Increased spending on food & groceries: Families prepare special meals for Suhoor and Iftar, leading to higher grocery sales.
• Clothing & gifts: Many buy new clothes and gifts for Eid celebrations.
• Religious items: Sales of Qurans, prayer mats, dates, and charity donations (Zakat) increase.

For Non-Muslims:

• Retail promotions: Many brands offer Ramadan discounts, attracting all shoppers.
• Hospitality & tourism: Non-Muslims also enjoy Iftar buffets, Ramadan deals in hotels, and seasonal shopping.
• Gifting culture: Many companies and individuals give Ramadan/Eid gifts to Muslim colleagues, clients, and friends.

So, while Ramadan is a special time for Muslims, businesses often see a general rise in sales from all customers.