The traditional fashion industry in India is experiencing significant growth, driven by increasing demand for ethnic and cultural wear. The industry is expected to reach $59.3 billion by 2022, making it the sixth-largest apparel market in the world ¹.

Key Factors Contributing to Growth:

• Rising Middle Class: India’s growing middle class is driving demand for traditional and ethnic wear.
• Cultural Revival: There is a renewed interest in Indian culture and heritage, leading to increased demand for traditional clothing.
• Government Initiatives: The Indian government has launched initiatives to promote the textile and apparel industry, providing support for traditional crafts and artisans.

Traditional Fashion Segments:

• Sarees: Sarees remain a staple in Indian traditional fashion, with various regions having their unique styles and designs.
• Kurtas and Lehengas: Kurtas and lehengas are popular traditional wear for men and women, respectively.
• Handloom and Handicrafts: The demand for handloom and handicraft products is increasing, with many designers incorporating traditional techniques into their designs.

Challenges and Opportunities:

• Competition from Fast Fashion: The traditional fashion industry faces competition from fast fashion brands, which offer trendy and affordable clothing.
• Sustainability and Quality: There is a growing focus on sustainability and quality in traditional fashion, with many designers using eco-friendly materials and techniques.
• Export Opportunities: The traditional fashion industry in India has significant export potential, with many international designers and brands looking to incorporate Indian crafts and techniques into their designs ².