India’s quick commerce market is booming, driven by the increasing demand for fast and convenient delivery options. The industry has witnessed significant growth, with the market size expected to reach ₹2.32 trillion to ₹4.24 trillion by 2028, growing annually by 60-80% ¹.

Key Drivers of Growth:

• Rising Urbanization: India’s growing urban population is driving the demand for quick commerce services.
• Increasing Purchasing Power: Rising incomes and changing lifestyles are contributing to the growth of the quick commerce market.
• Advancements in Technology: Improved logistics and supply chain management are enabling quicker deliveries and enhancing the overall customer experience ².

Major Players:

• Blinkit: Leads the market with a 46% share, followed by Zepto (29%) and Swiggy’s Instamart (25%) ¹.
• Flipkart: Has launched its quick commerce service, “Minutes,” to compete with existing players.
• Amazon: Has also entered the quick commerce space with its “Tez” service.

Challenges and Concerns:

• Operational Hurdles: Quick commerce companies face challenges in maintaining profitability due to high operational costs and low average order values.
• Intensifying Competition: The entry of new players has led to increased competition, potentially resulting in predatory pricing and disrupting revenue streams.
• Impact on Traditional Retailers: The growth of quick commerce has significantly impacted traditional kirana stores, with many struggling to compete with the speed and discounts offered by quick commerce platforms ¹.